Women in America more than in the past and clothing manufacturers decades plus size, this achievement, spent the past five year ramp up their marketing efforts. According to a recent study carried out by research firm Mintel, nearly $ 32000000000 spent on plus size clothing in 2005. The growth of the plus size clothing market in the past five years more than 50 percent.
According to the Centers for Disease Control has 62 percent of US women are overweight or suffering from obesity. Research shows 10 percent of expected market growth plus size clothing in the next decade.
More than half of respondents in the Mintel study said they buy plus size clothing. The largest group of providers plus size clothing online catalog merchants such as Brylane, Lane Bryant and Roamans home. Local and national retail chains are also starting to jump on the bandwagon plus size clothing, along with retailers like Kohl’s and Penny expand their noted label products to include larger sizes. There
Plus Size fashion clothing and design options expansive – much more so than a decade or so ago. For many years, women have had to shop from a very limited selection of plus size clothing. Now, the styles are more flattering and more diverse, the manufacturer’s distributions are wider and the plus size clothing products to mass merchandised like never before.
Celebrities like Oprah and Queen Latifah as well as comedian Mo’Nique have fought acceptability of the plus size clothing industry. In 2005, Mo’Nique introduced the first annual beauty pageant plus size, was a nationally television. It has become clear to manufacturers that obesity is lucrative, as women with money to spend on looking fashionable flock to plus size clothing stores, departments and catalogs.